Image optimization guides
Clear answers for choosing formats, reducing page weight, and shipping better images.
WebP
WebP vs AVIF: which image format should you use?
A practical comparison of WebP and AVIF for photos, graphics, transparency, compatibility, and encoding speed.
PerformanceImage optimization for better Core Web Vitals
Reduce image weight, avoid layout shifts, and improve loading performance with a practical image workflow.
PNGHow to convert transparent PNG images to WebP
Preserve transparent backgrounds while reducing the size of logos, product cutouts, and interface graphics.
JPEGJPEG to AVIF: a practical conversion guide
Learn when AVIF savings justify its slower encoding and how to choose a balanced quality setting.
WorkflowA lightweight website image checklist
A repeatable checklist for dimensions, formats, quality, loading, accessibility, and performance verification.